我們已經(jīng)及時(shí)回復(fù)了家詢盤,但似乎總是“石沉大?!保合嘈?這是眾多外貿(mào)人員常遇到的狀況。這是為什么呢?是郵件內(nèi)容太多無針對(duì)性?內(nèi)容太少家沒興趣?還是我們的英語水平需要再提高?客觀言說:以上揣測都可能會(huì)
影響到但只是片面的影響,當(dāng)下電子商務(wù)運(yùn)用日漸廣泛深入,家通過給出的平臺(tái)尋找感興趣的中國商時(shí),往往不會(huì)只針對(duì)一家廠商發(fā)送詢盤,如何才能積極跟
進(jìn)初次詢盤促成訂單,讓我們?cè)谕瓿沙醪降脑儽P篩選后一同來關(guān)注詢盤跟進(jìn)技巧.
一、詢盤為泛問所有產(chǎn)品
內(nèi)容大多如下:
we are interested in all your products, could you please send us more
information and samples about your products and price list?
回復(fù)可參考如下:
dear sir/ madam,
thanks for your inquiry at rd=/r/r_okg.
we are professional supplier for xx(產(chǎn)品名) at competitive price, located
in xx(公司地址). by now our products he been exported to xx(出口國別或地區(qū)).
here is the attachment with some pictures & price of our products
that may suit your market requirements. also you’re welcome to check our
website(xxx) for more details and select your interested products.
we’re sincerely looking forward to developing business with you, if
any comments, we would be glad to discuss in details through msn:xxx
mails or any way you like. (附件內(nèi)容可挑選一些公司主打產(chǎn)品或通過搜索初略客戶市場需求后可推薦的產(chǎn)品類型)
泛泛時(shí),往往真實(shí)購意圖一般,除非其正好需要/感興趣您現(xiàn)在的產(chǎn)品或您挑選出的主打產(chǎn)品。對(duì)能給予繼續(xù)回復(fù)的家應(yīng)繼續(xù)重點(diǎn)追蹤,未回復(fù)的家可在轉(zhuǎn)
發(fā)首次回復(fù)郵件基礎(chǔ)上詢問家是否有悉x月x日的回復(fù)。
二、詢盤為針對(duì)公司具體產(chǎn)品發(fā)的詢價(jià)
此類詢盤價(jià)目標(biāo)性較強(qiáng),真實(shí)有效性較高,需重點(diǎn)跟進(jìn)。倘若已據(jù)詢盤內(nèi)容出了具體回復(fù),并報(bào)了價(jià)格,但家沒有再回郵件,可發(fā)以下郵件提醒:
dear sir/ madam,
several days no news from you and sincerely may all go well.
now i am writing for reminding you about our offer for xxx(品名) dated
on xxx as reply to your inquiry from rd=/r/r_okg he you got (or
checked) the prices or not? any comments by return will be much
appreciated. it will be our big pleasure if we he opportunities to be
on service of you in near future.
looking forward to your prompt response.
(最好把第一次發(fā)給客戶的郵件內(nèi)容和客戶最初的詢盤附在郵件下方以提醒家。簡便方法:可直接轉(zhuǎn)發(fā)第一封回復(fù)郵件。件人寫明家的email.)
若過段時(shí)間,家還是沒有回復(fù)郵件,建議可再發(fā)如下類似郵件再次追蹤:
dear sir/ madam,
how are you? hope everything is ok with you all along.
now i am emailing you to keep in touch for further business. if any
new inquiry, you’re welcome to reach us here and i will try my best to
satisfy you well with competitive price as request.
by the way, how about your order (or business) with item xxx? if still
pending, i would like to offer our latest price to promote an
opportunity to cooperate with each other.
如果連續(xù)三封郵件發(fā)出去之后家仍然無動(dòng)于衷,基本證明家可能對(duì)您產(chǎn)品/價(jià)格不感興趣或者由于其他原因暫時(shí)不需要您的產(chǎn)品,可暫時(shí)擱置,將時(shí)間用在繼續(xù)尋
找新的目標(biāo)客戶上。
當(dāng)然也有很多非常好的家會(huì)被您的毅力感動(dòng),回復(fù)告訴您一些關(guān)于產(chǎn)品進(jìn)展的情況。我們千萬不可急于求成,應(yīng)仔細(xì)分析家客戶的提示有針對(duì)性得去保持追蹤。
以下為幾種經(jīng)常到的家回復(fù):
1.客戶到跟進(jìn)郵件后,如暫時(shí)對(duì)的產(chǎn)品無需求的話,他/她一般都會(huì)說以后,說明以后還是有機(jī)會(huì)的,這個(gè)時(shí)候一定要有耐心:
dear,
i’m doing fine, thanks for your information.
i’m still in the planning of building my new office, due to the work constrain i decided to delay it first.
anyway i will contact you once i decided. thanks!
2.郵件的人不是公司決策者
dear,
thank you! i received your email and i sent it to our outsourcing manager. he didn’t tell me anything just now.
i will contact you soon once got any news.
3.告訴您不及時(shí)回復(fù)郵件的原因
dear,
i receive more than 10 offers every day and it will take me some times
to look into each and every offers. i will contact you in the future if
you are in our selection of companies. many thanks for your
co-operation.
跟進(jìn)技巧:這類客戶建議可通過發(fā)新產(chǎn)品介紹或者新報(bào)價(jià)的方式來保持,相信時(shí)間久了成為您客戶的能性還是比較大的。至少讓家對(duì)您留有印象,即使暫時(shí)不
需要您的產(chǎn)品,日后有需要的時(shí)候也會(huì)首先可想到您。
4.可能暫時(shí)不需要您的產(chǎn)品,但會(huì)問其他產(chǎn)品或者詳細(xì)一些與產(chǎn)品相關(guān)的問題,如:
dear,
sorry for delay in my reply.
i he been so busy searching through all the mails, concerning the
item of xx(產(chǎn)品). may i ask you, where you purchase
xxx(可能是產(chǎn)品相關(guān)行業(yè)的其他產(chǎn)品或產(chǎn)品的材料部件). currently we’re interested in this subject.
in the coming days, i will reply concerning some samples.
跟進(jìn)技巧:這樣的客戶就要根據(jù)公司的實(shí)際情況來回復(fù)了,建議不管能否幫得上忙都能給些回復(fù)和建議,暫時(shí)不能成為客戶也可以先朋友嘛,至少他問的是與您產(chǎn)
品相關(guān)的問題,中國有句俗話“多個(gè)朋友多條財(cái)路”,特別是生意上的朋友!
5.想借機(jī)刺探軍情的
dear,
sorry for the late reply. i will get back with you later.
i am very busy at the moment. if you he us customer as reference,
that would help a[收起]