當(dāng)客戶壓價格時,應(yīng)該怎么回復(fù)?
很多外貿(mào)人在與客戶交流時,都會遇到客戶的討價還價,而且還不斷的往下壓低價格,讓外貿(mào)新手無奈,不知道如何應(yīng)對,現(xiàn)在網(wǎng)聚小編為您解說最有效的回復(fù)方法,這樣回復(fù)可以讓客戶無言以對!
客戶找你壓價,你可以說:You may know that there is no lowest price in China, only the lower and lower prices..Based on our quality, our profit is very low. If we cut 0.70 USD/CTN, we cannot keep reasonable profit then order will be rejected by our financial dept. Because it's no meanning of accepting this order, it only makes our workers tired and occupy capital. If we force ourselves to accept this order, we may have to bring down the quality to average our cost.So please kindly evaluate our price again. If it's really hard to work, we hope we can work with you for next order. Appreciate for your support.
你告訴他, If we force ourselves to accept this order, we may have to bring down the quality to average our cost. 他就害怕了。因為寧愿買貴一些,質(zhì)量也不能差。否則買過去以后,客戶會陷入無休止的客戶投訴,經(jīng)濟和聲譽都受損。你還可以告訴他:“低價格永遠意味著高風(fēng)險”,尤其是在采購量比較大的時候,太低的價格往往會伴隨著潛在的高風(fēng)險??赡苁瞧焚|(zhì),可能是數(shù)量,信譽等。
Low prices always accompany with high risk, maybe quality, quantity or reputation. we cannot bring down our quality to get advantage on prices. We hope our parters grow with us in a health way.大多數(shù)客戶都會認可這一點。買的永遠沒有賣的精,一味圖便宜的客戶,總會吃虧的。中國的供應(yīng)商那么多,參差不齊,客戶做貿(mào)易那么多年,可能會有吃過虧的經(jīng)歷。
很多時候重大的損失都來自于原則問題沒有堅持,你這么說客戶有可能會有感觸。另外也要注意安撫,雖然他可能價格上多付出一點,但是可以看看能得到什么: 良好的質(zhì)量保障,XX 和 XX 認證。 避免客戶的質(zhì)量投訴,節(jié)省你的精力和時間 no complains no arguments 建立起口碑和良好的形象,并促進銷售量 當(dāng)?shù)厥袌鰞?yōu)質(zhì)客戶更多的合作機會
另外,如果那個外貿(mào)公司價格只是價格便宜2-3%,你放心,客戶是不會輕易更換供應(yīng)商的,只會來壓你的價格。[收起]
...[全文]