淺談如何寫好外貿開發(fā)信
對于外貿人員來說寫好開發(fā)信很重要,是踏入外貿的必備武器。下面淺談一下如何寫好外貿開發(fā)信
首先,要注意稱謂,記得第一發(fā)開發(fā)信的時候,如果直接用的是:Dear sir or madam ,會顯得很范,而且對方明明有名片的,有名字干嘛不直接稱呼,而要要拉遠距離呢?直接Dear David,就好了。有親和力。不會讓人覺得你這是廣泛的垃圾郵件
第二,注意頁面簡潔一點就行,就像傳統(tǒng)的商業(yè)信函就行。不要插入圖片等信息,因為若插入圖片的話,有些國家的網絡可能會有問題,打不開郵件?;蛘哙]件服務器會默認為垃圾郵件甚至病毒郵件。
第三,就是注意開場白。不要一上來就長篇累牘的介紹自己的公司,因為每天都有成千上百的開發(fā)信,都是一個磨子,時間長了難免有視覺疲勞,注意新穎點更好,更容易吸引對方的眼球。先禮節(jié)性的問候:
Hope everything is going fine with you as well as your Business & Family.
Hereby I’d like to establish the Business relationship with you .As we had knew you r company from ... .Our company specializes in .........which was built in. We had made the deal successfully with ...country.
第四,表明你的真誠的態(tài)度。Sincerely hope we could build up the prosperous cooperation relationships. Yours kindly reply will make it smoothly.
最后致謝,Awaiting for you r promptly reply .Thank you for you r great efforts & kind cooperation.
結束語,Best wishes to all of you .
Yours faithfully,
XXX
注意不要出現(xiàn)過多重復的單詞,盡量用不同的單詞表達同一個意思。
下面還有一個例子:
Dear
We get your name and email address from XXX Exhibition that you are in the market for (your product). We would like to introduce our company and products, hope that we may build business cooperation in the future.
We are factory specializing in the manufacture and export of (your product). We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website includes our company profiles, history and something latest designs.
Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it’s my pleasure to offer news to you regular.
Best regards,
建立關系的開發(fā)函的內容,個人認為可以包括如下內容:
第一: 說明客戶信息來源,即如何取得對方的資料。
第二: 言明去函目的。
第三:本公司概述,包括對公司性質、業(yè)務范圍、宗旨等基本情況的介紹。第四:產品介紹,這一部分最重要。
第五:激勵性結尾,一般我們在開發(fā)信的末尾會寫上一兩句希望對方給與回應或者勸客戶立刻采取行動的語句。[收起]